One You Love® Homecare provides nonmedical care to seniors over 65 and the homebound, allowing them to live comfortably, safely and independently in their homes.
The brand was founded in Philadelphia in 2018, franchised in 2020 and has opened over 18 locations across several states. According to Tammy Taylor, vice president of operations, it’s poised to continue serving the growing senior population with the addition of between 5 and 10 locations in 2024.
The brand sets itself apart in the industry in multiple ways. For example, it provides franchisees large, protected territories, comprehensive training, and on-boarding through a proven business model that supports scalability, high profit margins, and recurring revenue.
A major differentiator for One You Love Homecare is its proprietary technology that allows clients to stay sharp and engaged mentally through tablet-based brain games, which can be played alone or with their caregiver or family members.
The tablet, an optional enhancement to the brand’s core service, also lets the caregiver and family keep in contact with their client or loved one.
”The proprietary games and brain exercises are a great way for caregivers to connect with their clients during downtimes,” Taylor added.
The brand’s caregivers are thoroughly vetted and trained, hired per diem and work as needed. They provide up to 24/7 assistance and assess the clients regularly to ensure care levels are appropriate and additional help is recommended as the client’s needs change. In this way, franchisees can earn revenue from progressive levels of caregiving.
One You Love Homecare is a private pay model, supporting strong cash flow. This also means that franchisees don’t deal with the processes, forms and hurdles required by insurance companies.
According to Taylor, franchisees and caregivers need compassion and empathy for others. The brand also seeks people who understand what it takes to succeed in business with a desire to positively impact their communities.
“What we’re looking for is someone who has a very strong business acumen,” Taylor explained.
While a single owner can open a franchise, the brand emphasizes “the power of two” for faster growth. With two people working day to day in the business, one can focus on networking and sales and the other on client services, administrative needs, including hiring and staffing.
One You Love Homecare takes a multi-phased approach to franchisee training that includes establishment of business entities and licensing, acquiring policy and procedures, an understanding of the brand, virtual classes, webinars, calls, sales training and more.
“There is a lot of hands-on support provided at the pace of the individual franchisee’s onboarding activity,” said Taylor.
Once franchisees launch, they receive initial hands-on support around multiple aspects of the business, such as billing and payroll. New owners also receive ongoing business coaching.
The brand recently took a year off from adding franchise locations to redevelop its website, boost its social media and marketing campaigns and focus on expansion and growth. One You Love Homecare has a long-term goal of over 200 franchises, and it’s selective in awarding them to candidates who meet the brand’s high standards.
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By Patty Horansky for Franchise Dictionary Magazine